Type 2 Diabetes – Campaign to spread awareness amongst GPs and other doctors that early treatment of 'high-risk' diabetes developers is prudent on many levels.

Above: "Type 2 Diabetes:
Should we just sit and wait?"
Top right : "Type 2 Diabetes:
Should we just lie back and wait?".
Bottom right: "Type 2 Diabetes:
Should we just ignore it and wait?

Design, Concept, Photo Art Direction (except bottom right photo) and Copywriting by David Earle for Bergsøe 2.

Client: Sanofi Aventis. Photography: Elizabeth Heltoft (Except bottom right – Getty Images).