Wyeth – 'Lanzo' Capmpign

Lanzo – already a market leader drug in the treatment of various gastric symptoms, it was also found to protect against the damage caused by long term use of the most common pain/killers (NSAIDs). I developed the condom illustration over the pain killer to demonstrate this to doctors.

Bottom left shows the "soft landing" given to NSAIDs with Lanzo, and bottom right uses an over-priced stamp to communicate over-spend on daily dosage.

Design, Art Direction, Illustration and Copywriting by David Earle for Bergsoe 2.

Caption: "A daily dose needs daily protection".